Our Team Leadership
STEVEN L. SHORES
As the CEO of Pollack Shores Real Estate Group, Steven oversees the firm’s day-to-day business activities while also focusing on strategy, executing the business plan, securing new business, negotiating partnerships, and capitalizing projects. He places a high emphasis on team development and process to ensure Pollack Shores meets the goals of its investors, clients, partners, and employees.
Prior to co-founding Pollack Shores, he was the Manager of the Denver, Colorado development office of Hines Interests where he oversaw the development of commercial office, land and residential projects. In addition, he served as Manager of acquisitions for Hines’ Southwest region and was responsible for acquiring existing office and land assets in Texas, Colorado, Arizona and New Mexico for various Hines investment funds. While at Hines, Steven completed more than $400 million in office and land developments and acquisitions. Steven also served on the advisory committee of the $800 million Hines U.S. Office Value Added Fund.
Steven holds a Master’s of Business Administration in Finance and Real Estate from the Columbia Business School and a Bachelor’s in Political Science from Davidson College. He is a member of the Multifamily Bronze Council of the Urban Land Institute (ULI), the Board of Directors of the National Multi Housing Council (NMHC) and the Real Estate Group of Atlanta. In his spare time, Steven enjoys cycling, golf, skiing and coaching youth sports for his three children.
MARC S. POLLACK
As the co-founder of Pollack Shores, Marc Pollack created a thriving real estate firm that has stayed true to a process-oriented approach grounded in disciplined teamwork, seasoned experience and innovative services. Since the firm’s founding in 2006, Marc has helped grow Pollack Shores into a multi-faceted organization that specializes in acquisitions, development and property management across 11 southeastern and mid-Atlantic states.
Over the past 11 years, Marc has led Pollack Shores to be a part in the development of several award-winning mixed-use projects and high-profile luxury apartment communities. In 2015, Marc’s leadership helped secure a groundbreaking deal with the Atlanta Braves baseball franchise, as Pollack Shores was chosen to build the residential component of the team’s dynamic new mixed-use community known as “The Battery Atlanta” next to SunTrust Park. Pollack Shores developed three luxury apartment communities totaling 531 multifamily units in partnership with the Braves, creating a new model of collaboration between professional sports team and multifamily developer.
Marc is responsible for Pollack Shores’ strategic planning, investor relations, project delivery and the supervision of all the firm’s activities. He combines efficient project execution with team integration, a cornerstone of Pollack Shores and its values. As an expert in the commercial real estate industry, Marc has spoken at various conferences and events, including Interface Multifamily Southeast, Bisnow and other industry sponsors. Marc has more than 35 years of experience as an expert in the multifamily real estate business, and has been responsible for the development, acquisition, disposition and management of more than 30,000 housing units valued at more than $3 billion.
Marc holds a Master’s degree from Georgia State University and a Bachelor’s degree from Emory University. A leader in the real estate industry, he serves on numerous associations and committees including the Urban Land Institute (ULI), the National Association of Realtors, the Atlanta Board of Realtors and the National Multi Housing Council (NMHC). He also serves on the advisory board of Mary Hall Freedom House, a nonprofit organization dedicated to improving the quality of life for women, the advisory board of the Atlanta Neighborhood Development Partnership, and is Chairman of the Board of the Partners for Home, the administrative arm of the Atlanta Continuum of Care for Homelessness. Marc was a real estate instructor in the Goizueta School of Business at Emory University for many years. An Atlantan for more than four decades, Marc enjoys spending time with his family in New Orleans, and with his “better half” – wife Robin. His other passions are cooking, travel and music.
Chief Operating Officer
Michael Blair joined the Pollack Shores team when the company was founded in 2006. Michael served as managing director of development before transitioning to his current position as chief operating officer in 2017. Michael’s focus is centered on the organization, communication, operational performance and efficiency of the firm, as well as improving processes for planning and execution among all divisions of the company. Since his arrival at Pollack Shores, Michael has successfully grown the development team into a highly proficient unit of 20 development and construction professionals. Under his leadership, the development team executed 28 new projects totaling 9,000 residential units and counting.
Michael’s extensive leadership and project management experience have proven to be valuable assets for Pollack Shores. He forged strong and productive relationships across the company through his previous role, and his prolific background in construction and design helps him oversee the successful planning, execution and completion of each project the firm develops.
Michael holds a Bachelor of Science degree in Engineering from Vanderbilt University and a Master of Science degree in Construction Management from the Georgia Institute of Technology. He is a member of the Urban Land Institute (ULI) and the National Association of Home Builders (NAHB). A native Atlantan, Michael supports all of the local sports teams, and also coaches numerous youth sports. Michael enjoys playing tennis and spending time with his wife, Krissie, and children Ben, Will and Jane Brooks.
BRUCE SANDERS, CPA
Chief Financial Officer
Bruce is Chief Financial Officer at Pollack Shores Real Estate Group. Since his arrival in 2011, Bruce has been responsible for overseeing all financial aspects of the company, which include oversight of accounting, tax, risk management, HR and IT activities. Bruce is also actively involved in the company’s capital markets activities including debt and equity sourcing and investor relations.
As a member of the Senior Management Committee, he oversees the corporate financial planning functions, portfolio management and reporting to owners and investors. Since joining Pollack Shores, Bruce has played an integral role in the development and acquisition of over 60 projects representing more than 18,000 units and almost $3 billion in real estate value.
With more than 20 years in the accounting, real estate, and construction industries, Bruce brings a wealth of senior financial management experience to Pollack Shores. He began his career in public accounting achieving his CPA designation before pursuing a career in commercial real estate. His experience initially focused on accounting, reporting, finance and asset management for a large mixed-use redevelopment. Bruce later joined a diversified real investment firm as Director of Finance where he helped create and oversee the accounting and finance department from inception to stabilization. Prior to joining Pollack Shores, Bruce served as Chief Financial Officer of a local family-owned diversified real estate company.
Bruce graduated with a Bachelor’s of Accounting Science from the University of South Africa and is a Certified Public Accountant. He has also been active in many professional and real estate organizations including AICPA, ULI, NAIOP, REIAC and NMHC.
Bruce was born in Johannesburg, South Africa, and now lives in Atlanta with his wife, Kim, and two kids, Emersyn and Rex. He has been an Atlanta resident since 1997.
Human Resources Director
Krista Messic is the Human Resources Director for Pollack Shores Real Estate Group and its property management arm, Matrix Residential, and is responsible for the overall provision of Human Resources services, policies and programs for the company. Krista joined Pollack Shores Real Estate Group in September 2008 with 16 years of experience in the multifamily industry.
Krista helped to launch Matrix Residential in August 2010 handling onboarding the staff and the implementation of policies and programs. As Human Resources Director, she is responsible for the company’s Human Resources Administration, Employee Relations, Risk Management, Policy Development and Documentation, Payroll and Organizational Development.
Prior to joining Pollack Shores, Krista was Director of Human Resources for an Atlanta-based property developer responsible for all aspects of Human Resources for the company and its three subsidiaries and was Commercial Property Manager for an Atlanta-based commercial property management firm. Krista began her career as a Quality Assurance Administrator responsible for developing, maintaining and supporting programs to ensure method compliance, quality and efficiency of work for an international environmental laboratory.
Krista attended Oral Roberts University in Tulsa, Oklahoma and Kennesaw State University in Kennesaw, Georgia. She is a member of the national Society of Human Resource Management (SHRM) and SHRM-Atlanta. In her spare time, Krista enjoys tennis, cooking, reading, and theatre. She resides in Marietta with her husband and two daughters.
Managing Director, Development
Brian Metzler leads Pollack Shores development business with a focus on the division’s front end, financing and disposition activities. Over the last 10 years he has led the development and financing of 9,385 multifamily units at a total cost of more than $1.5 billion.
Prior to joining Pollack Shores, Brian managed $145 million of multifamily development at Lane Company and Brand Properties.
Brian received his MBA with a concentration in Real Estate from the University of North Carolina at Chapel Hill and his undergraduate degree with honors from Georgia Tech. Brian is a member of NMHC, ULI’s center for leadership and the Board of Directors at Northside Methodist Preschool. He resides in Atlanta with his wife, Heather, and two sons. He enjoys golf and traveling.
Brian Oates is a key member of the firm’s development team and is responsible for multiple development projects. He acts as the point of contact for the firms internal and external partners on each deal and is responsible for the overall development and execution of each project. His responsibilities include obtaining municipal approvals, managing project costs and schedules, construction, as well as delivery and lease-up of completed projects.
Before joining Pollack Shores, Brian led project teams at RaceTrac Petroleum in the acquisition, entitlement and development of new convenience and gas locations in Georgia and Florida. He also has over six years previous experience underwriting and developing residential communities in the Southeast with public developer The Forestar Group and other residential development firms.
Brian earned a Bachelor of Science in Management from the Georgia Institute of Technology with a concentration in finance and land development. A member of the Urban Land Institute and International Council of Shopping Centers, he also is active in neighborhood planning and zoning issues. Brian enjoys following local Atlanta sports teams, playing and coaching soccer and spending time with his son, Samuel.
Director of Central Florida
As Partner and Director of Central Florida at Pollack Shores Real Estate Group, Anthony Everett oversees the firm’s development and operations in the Central Florida region. His duties include identifying new opportunities, strategic planning and the oversight and execution of target goals to achieve successful outcomes for the firm and its investors.
Since joining Pollack Shores in 2011, Anthony has overseen the development of more than 2,300 units in his region. Noteworthy projects include Noho Flats, Havana Square and The Princeton at College Park, among others.
Anthony has been a leader in the multifamily industry in the Southeastern United States for more than 20 years. Prior to joining Pollack Shores, he directed the management, development, acquisition and disposition of approximately 30,000 multifamily units. He has extensive experience in both rental and “for sale” properties. Anthony has completed seven condominium conversions, and successfully closed out projects prior to the significant declines that Anthony anticipated in the real estate markets. For more than 15 years, he also served as a special consultant for a real estate investment company where he completed the planning, development and construction of more than 3,200 multifamily units in Central Florida.
Anthony is a graduate of Emory University and the University of Florida. He is a fourth-generation resident of Tampa, where he resides with his wife and two children. Anthony also sits on several charitable boards including The Tampa General Hospital Foundation and The American Cancer Society. In his spare time, he enjoys hiking, hunting, scuba diving, fishing and boating.
Vice President, Development
Tyler Gaines is Vice President of Development at Pollack Shores. Since arriving in 2013, he has successfully entitled, closed and developed seven projects totaling 2,275 units in major Southeastern markets like Atlanta, Charlotte and Nashville. Tyler is responsible for leading land acquisition and development of projects in the Atlanta area. His broad portfolio includes the zoning, closing, development and sale of The Local, a locally-inspired apartment community in Atlanta; closing and developing The Gibson, a luxury community in the prestigious Plaza Midwood neighborhood in Charlotte, North Carolina; and The Gossett on Church, which features top-tier apartment homes located in Nashville’s vibrant and trendy Gulch district.
In his role at Pollack Shores, Tyler focuses on complex urban and mixed-use projects. He is the point of contact for the firm’s internal and external partners on all Atlanta deals, and is responsible for the overall development and execution for each project. Tyler’s responsibilities at the firm include overall project design, obtaining municipal approvals, managing project costs and schedules, construction, as well as delivery and lease-up of completed projects. Before joining the firm, Tyler worked in various areas of the development industry where he played an integral part in the redevelopment of multiple urban infill and adaptive reuse projects.
Tyler holds a civil engineering degree from Georgia Tech. He is actively involved in the community and enjoys spending time with his friends and family, wife Whitney and children Adley, Reed and Claire.
Vice President, Development
Palmer McArthur is Vice President of Development at Pollack Shores. Since his arrival in 2014, Palmer has closed on four projects totaling 1,300 units. Palmer led the expansion of Pollack Shores into North Carolina and South Carolina and is responsible for sourcing all prospective deals in the region. Palmer has led the initial sourcing, underwriting, design, entitlement, closings and lease-up efforts for several luxury apartment communities, including Millworks, in Midtown Atlanta; Republic Flats, in Durham, North Carolina; and The Dakota, in Raleigh, North Carolina. In January 2017, Palmer led the rezoning, brownfield agreement negotiation, underwriting, design, closing and entitlement of Penrose, an upscale community in Charlotte, North Carolina that includes 2,5000-square-feet of street-level retail.
In his role at Pollack Shores, Palmer is responsible for identifying and analyzing development opportunities across the Southeast, raising debt and equity capital and managing project execution. Palmer oversees the development of midrise and garden multifamily projects mostly in Georgia and North Carolina, and manages multiple teams of architects, engineers, attorneys and contractors. As an expert and thought leader in the commercial real estate industry, Palmer has spoken at several conferences and industry forums. Palmer was previously an assistant vice president at an American international banking and financial services company, where he underwrote CMBS loans for the real estate capital markets group.
Palmer holds an MBA from Columbia Business School and a BSBA with distinction from the University of North Carolina at Chapel Hill. He was an active member of the real estate clubs at both institutions. Palmer is also a member of the Urban Land Institute (ULI). Palmer lives in Atlanta with his wife, Brynn, and enjoys golfing, hunting and spending time with his family and friends.
Development Manager, Investments & Dispositions
As the Development Manager of Investments & Dispositions for Pollack Shores, Ashley Casaday’s responsibilities include management and execution of front end development activities and project financing. Ashley also acts as the point of contact during the disposition process, working closely with partners, brokers, and consultants to ensure the successful sale of new developments. In her time with Pollack Shores, she has managed the disposition of approximately $700 million in multifamily assets.
Prior to her current role, Ashley worked with Pollack Shores subsidiary, Matrix Residential, to lead efforts in due diligence, reporting, and management of the company’s portfolio. Ashley previously spent time with Winter Construction’s hospitality group, managing the estimating, scheduling, and execution of major projects.
Ashley graduated with highest honors from the Georgia Institute of Technology with a Bachelor of Science degree in Building Construction. She is actively involved in the community and enjoys spending time with her friends, family, and husband, Will.
Manager of Interior Architecture & Design
Anna Loomis has been an integral part of the Pollack Shores development team since 2012, and manages the design and construction of new development projects across the Southeast. Her responsibilities include overseeing the architectural design from site planning through construction documents, permitting, construction pricing and buy-out, monitoring construction schedules and budgets, and turnover of completed projects to property management.
Prior to joining Pollack Shores, Anna was a development manager with Southeast Capital Partners. She has completed over 2500 units, developing a wide variety of project types including apartments, condominiums, townhomes and single family homes.
Anna graduated with high honors from Georgia Tech with degrees in Architecture and Construction Management, as well as a Certificate in City Planning with a concentration in Land Development. She enjoys the outdoors, traveling and spending time with her family.
James Winston joined the Pollack Shores development team in 2013 to manage new development projects across the Southeast. His responsibilities include oversight of the design and construction process.
Before joining the firm, he worked with the construction and development of more than $300 million worth of multifamily, retail and educational facilities and managed numerous rehabilitation and renovation projects for companies including Lane Company and Morris J. Kaplan Communities. His experience includes more than two million square feet of residential development and more than 50,000 square feet of retail, office and commercial projects.
He earned his Masters in Real Estate Development from Auburn University and holds a B.A. degree in Economics from Morehouse College. He is a member of ULI and CCIM and is a past board member of the Atlanta Urban League for Young Professionals. James enjoys sports, cycling, traveling and spending time with family.
Bill Moyer oversees all aspects of the firm’s new construction management, capital projects and renovations for a variety of multifamily developments across the Southeast. He joined Pollack Shores in 2012.
He previously managed construction projects for leading companies including AMLI Residential, Post Properties, Oxford Properties and Dominion Development. That includes more than 35 years of experience in multifamily real estate, including new construction, redevelopment and renovations, parking deck construction, land development, project management and building inspections.
Before joining Pollack Shores, he owned his own construction management firm. Bill, who lives in Marietta, Georgia, with his wife Jan, enjoys golf, fishing, and spending time with family.
Vice President of Acquisitions
Brendan Whalen is responsible for sourcing multifamily acquisition opportunities throughout the Southeast. His responsibilities include selecting, underwriting, and packaging potential acquisitions for presentation to the firm’s investment partners. He works closely with the firm’s partners, lenders, attorneys, and internal accounting and management teams to drive projects from inception to sale.
Brendan was previously an Investment Analyst at Prudential Real Estate Investors, where he was part of a team that oversaw the asset management of over 17,000 multifamily units in 20 cities across the United States for the PRISA fund, the organization’s flagship core fund. He also worked in the development group of Opus South, a national design-build firm, focusing on multifamily and condo projects.
Brendan earned an MBA degree with a concentration in Real Estate and Finance from the University of Florida; he graduated from the University of Notre Dame with a BBA in Finance, where he was a member of the Men’s Varsity Swimming team. He lives in Midtown Atlanta with his fiancé Francesca, where he enjoys swimming, biking, participating in triathlons, golf, fishing and boating.
KAREN PRINCE, CPA
Director of Accounting
Karen Prince is the Director of Accounting for Pollack Shores Real Estate Group. She is responsible for all aspects of accounting for the acquisition, development and management of the firm’s multifamily properties and joint venture entities, as well as overseeing the firm’s treasury management function.
With more than 10 years of real estate experience, Karen manages a team of 20 accomplished accounting professionals, including 9 CPAs. Her team is responsible for the full cycle accounting of over 100 managed properties, including monthly financial statement preparation, calculation of investor distributions, investor and lender reporting, construction draw preparation and accounts payable processing. Her expertise in Yardi, OneSite, Entrata and MRI allows her to meet the unique accounting and reporting needs of each client. She also serves as liaison for both external audit and tax professionals in the preparation of GAAP-basis and tax-basis audited financial statements and tax returns to meet the financial and statutory reporting requirements for the firm’s joint venture partners.
While overseeing the firm’s treasury management function, Karen works with over a dozen banking institutions to help safeguard the $30 million of deposits under management, by adding treasury services such as check positive pay, ACH management, wire and account transfer services, and purchase card services.
Karen graduated with high honors from The University of Georgia Honors Program with a Bachelor of Business Administration degree in Accounting and is a Certified Public Accountant. A native Atlantan, Karen currently resides in Johns Creek with her husband, Greg, and two children, Ryan and Kelsey.
Manager of Financial Planning and Analysis
Jeremy Reynolds is Pollack Shores’ Manager of Financial Planning and Analysis. His responsibilities include portfolio analysis, project financing, business analysis, and investor reporting.
Prior to joining Pollack Shores, Jeremy was an Underwriting Analyst for the FHA lending division of Prudential Mortgage Capital Company. It was at Prudential that he assisted in the underwriting and closing of over $250 million in FHA insured loans for both affordable and market-rate multifamily properties. Jeremy’s career in real estate began as a real property appraiser where he supported the appraisals of over 1,000 single-family homes throughout metro Atlanta.
Jeremy graduated with Honors from the University of West Georgia with a BBA in Finance and Management. He is currently pursuing his Masters in Real Estate at Georgia State University. When he isn’t studying, Jeremy enjoys competitive running, cheering on Atlanta sports teams, traveling, and spending time with friends and family, wife Kayde and their dog, Cooper.
Director, Asset Management
Andrew Wittgen, who is responsible for all aspects of asset management operations, oversees asset performance, develops business strategy and leads, and directs due diligence for all transactions. He also launched the firm’s management arm, successfully transitioning its assets from third party to in-house management.
His diverse background includes on-site management, property operations, acquisitions and dispositions management. Andrew joined Pollack Shores in 2010 after serving as Vice President of Property Management at Julian LeCraw & Company and Vice President of Operations in the For Sale Housing Division, specializing in condominium conversions and management.
Andrew is an active member of the Atlanta Apartment Association and the National Apartment Association, from which he earned his CAPS designation. A graduate of Indiana University, he resides in Marietta with his wife and children.
Vice President, Asset Management
Alex Geeslin joined the Pollack Shores acquisitions team in 2013. She manages the acquisitions process from initial underwriting through execution of the business plan post-closing. Her responsibilities include underwriting, due diligence, asset management and asset disposition of the firm’s multifamily acquisitions.
Before joining the firm, she served in various roles as an analyst and asset manager for companies including Southeast Capital Companies and Mesa Capital Partners. Her experience includes overseeing the underwriting, due diligence and project management of single family, multifamily and mixed-use projects across the Southeast.
Alex graduated Summa Cum Laude with honors from The University of Georgia. She resides in Brookhaven with her husband, Trey and their two dogs.
Mike Harty oversees all aspects of value-add construction, renovation and capital projects. He joined Pollack Shores in 2013 with over 35 years of experience in construction, design-build and commercial development.
He previously managed projects for Greystar, The Worthing Companies and Eastern International. He owned his own construction company for 18 years and was involved in $1 billion of multifamily, commercial and industrial projects.
He received his education in Civil Engineering from Old Dominion University in Virginia, and is a licensed Property Maintenance and Housing Inspector. Based in Atlanta, Michael enjoys spending time with his family, music, fishing and college football.
TRACY H. BOWERS
Managing Director | President, Matrix Residential
Tracy H. Bowers is the Managing Director for Matrix Residential, the property management division for Pollack Shores Real Estate Group. In this role, Tracy is responsible for the overall operations of the management company as well as focusing on strategy and client relations.
Tracy joined Pollack Shores Real Estate Group in 2011 with over 20 years’ experience. During her career, Tracy has managed over 50,000 units in the Southeast and Southwest submarkets. She is especially proud of the successful lease-up of over 90 new developments and the orchestration and implementation of 65 value-add/renovations. She has extensive experience in the Atlanta, Dallas, Houston, South Florida, Tampa, Jacksonville, Orlando, Ft. Myers, Austin, Richmond, Nashville, Raleigh/Durham and Charlotte markets. Tracy also works closely with the development teams and is highly involved with the architectural and design processes.
Tracy earned her Bachelor of Business Administration from The University of Georgia and a Master of Science in Management/Organizational Behavior from Georgia State University. Tracy also earned an Interior Design degree from The Art Institute of Atlanta. She is a Certified Property Manager through the Institute of Real Estate Management and a member of the National Apartment Association, Georgia Apartment Association and Atlanta Apartment Association. She serves on the board of the Atlanta Apartment Association and is currently President-Elect. Tracy currently resides in Roswell with her husband, Johnny, and two children, Natalie and Annie.
Senior Director, Matrix Residential
Karen Key is the Senior Director for Matrix Residential, the property management division of Pollack Shores Real Estate Group. In this role, Karen is responsible for supporting the Managing Director in overseeing the operations of the management division and maintaining client relations.
Karen joined Matrix Residential in 2014 with over 15 years of management experience with nine specialized in multi-family. This experience encompasses the direct management of up to 3,500 units simultaneously which included lease-ups, new developments, and value-add renovations. She has extensive knowledge in the Atlanta, Mid-Atlantic, and Florida markets.
Prior to joining Matrix Residential, Karen was a Regional Manager for ZRS Management responsible for the Atlanta and Mid-Atlantic markets. While with ZRS, Karen worked closely with developers of new construction deals. During this time, ZRS Management was first introduced to the Mid-Atlantic market and grew by 500% in the first 18 months. In addition, Karen was previously a Regional Manager for Greystar Management in the Atlanta market and oversaw a large percentage of the Greystar Investment Group owned assets.
Karen earned her Bachelors of Science in Hospitality Administration with an emphasis is Business Management from Georgia Southern University. Karen is a Certified Property Manager through the Institute of Real Estate Management. In addition, she is a member of the National Apartment Association as well as the Atlanta Apartment Association. Karen currently resides in Newnan with her two children, Camden and Abigail.
Patrick Burke, CAPS
Director, Matrix Residential
Patrick Burke is the Director of Property Management for Matrix Residential, the property management division of Pollack Shores Real Estate Group. Patrick is responsible for underwriting and budget management, portfolio management, asset operations, and maintaining strong client relationships.
Patrick joined Matrix Residential in 2010 and has over 15 years’ experience in multifamily real estate. He excels in identifying areas of opportunity for operational and financial improvement across the Matrix portfolio and implements new technologies, procedures and tools to improve efficiency and productivity. He cultivates and develops vendor relationships in order to ensure best pricing and service while managing the company’s national partnership agreements. Patrick has created value on new construction, stabilized, and value-add projects for private owners as well as institutional investors. On both the acquisition and disposition side, Patrick has participated in dozens of transactions throughout his career.
A graduate of Florida State University with a degree in English Literature, Patrick also holds his CAM (Certified Apartment Manager) and his CAPS (Certified Apartment Portfolio Supervisor) designations from the National Apartment Association. He is active in the Atlanta Apartment Association and Georgia Apartment Association, serving on the Vic Maslia Golf Classic Committee and Technology Task Force. Patrick is a huge fan of live music, golf, skiing, and college football; he lives in Atlanta with his wife, Kristin, and their children, Charlie and Emily.
Director – Florida, Matrix Residential
Gina Osborn is the Florida Director for Matrix Residential, the property management division of Pollack Shores Real Estate Group. Gina’s primary focus is overseeing the profitability of the portfolio with emphasis on total revenue growth, building effective on-site teams and implementing Matrix’s company initiatives specific to the Florida markets.
Gina joined Matrix Residential in 2014 with over 16 years of experience in multi-family industry throughout the Southeast and Midwest. This experience encompasses the direct management of up to 2,500 units simultaneously which included lease-ups, and value-add renovations. She has extensive knowledge in the Florida and Atlanta markets.
Gina earned her Bachelors of Arts in English from The University of Florida. Gina currently resides in Land O Lakes Florida with her husband, Tad, and their three children, Hayley, Jordan and Zion.
Director – Southwest, Matrix Residential
Bobbie Norris is the Director of Real Estate in the Southwest for Matrix Residential, the property management division for Pollack Shores Real Estate Group. In this role, Bobbie is responsible for establishing the Matrix Residential presence in the Southwest, growing business and overseeing operations of all owned and third-party assets.
With more than 16 years of experience in the multifamily industry, Bobbie previously worked with Camden Property Trust and Greystar in various markets including Asheville, Charlotte and Raleigh, NC; Orlando, FL; and Greenville, SC. Bobbie joined Matrix in the spring of 2016 as the Regional Director for North Carolina and South Carolina. Her task of growing business and expanding the region quickly took off with the opening of four new developments in Charlotte and Raleigh. She was also a valued asset during the sales transactions of three communities within a 60-day period including two in Charlotte and one in Greenville for Pollack Shores Real Estate Group. Daily Bobbie works with clients to introduce them to all markets and Matrix Residential including small private owners such as Whitaker Capital, as well as larger institutional clients such as Artemis Real Estate Partners, Heitman, JPMorgan Chase, AEW Capital and Edge Financial, to grow their portfolios and businesses.
Bobbie graduated from East Carolina University with a Bachelor of Arts degree in Communications and Public Relations and English Technical Writing. She has been an active member of the Upper State, Greater Orlando and Greater Charlotte apartment associations, serving on the Board of Directors and several committees. In addition, she holds a Certified Apartment Portfolio Supervisor designation (CAPS). Bobbie volunteers with Habitat for Humanity of Charlotte, the Wounded Warrior Project of the Carolinas and the SPCA of Charlotte. Bobbie was born and raised in Charlotte and currently resides in Dallas, TX.
Director of Business Development, Matrix Residential
Janine Hanley is the Director of Business Development for Matrix Residential. In this role, Janine is responsible for searching and growing the third party assets for Matrix Residential. Janine’s role includes developing a rapport with new and existing clients, management agreements, take over planning and staffing the onsite teams. She also serves as the chief advisor to the Managing Director, placing the right people in the right roles. Her primary focus is finding exceptional clients and creating long lasting partnerships.
Janine joined Matrix Residential in 2012. Her 15 years of experience in the multifamily industry includes onsite sales and leasing for new developments, extensive corporate reporting, vendor and resident relations, and executing upper-level management retreats.
Prior to joining Matrix Residential, Janine was a Management Coordinator with Greystar. She was responsible for operational reporting for an ever-growing portfolio of over 40 properties across the city of Atlanta. Janine began her career in the multifamily industry while attending Georgia State University. Beginning in sales, Janine shined at several new developments under The Worthing Companies. After graduating, she expanded her career by working at their corporate office as a Regional Operations Manager and assisted the development division. Janine’s involvement included financial reporting, Regional Director support, resident-specific matters, and assisting with due diligence on new developments.
Janine is an active member of the Atlanta Apartment Association. She has served on the Georgia Apartment Association PAC committee raising money for the Georgia Better Government Fund (GBGF) for five years.
Janine can be reached at firstname.lastname@example.org.
Director of Marketing, Matrix Residential
Dana G. Pate is the Director of Marketing for Matrix Residential, the property management division of Pollack Shores Real Estate. In this role, Dana is responsible for the overall creation and implementation of marketing strategies, execution of company initiatives, building of relationships with advertising partners, and providing training and support to team members. She is also intimately involved in public relations efforts for both Matrix and Pollack Shores Real Estate Group which has led to national recognition by IREM, NMHC, The Atlanta Journal Constitution and others.
Dana joined Matrix Residential in 2012. Her experience includes student and conventional housing across the Southeast, Florida and Texas markets with an emphasis on SEO/SEM, brand management and social media. Dana’s creative approach to multifamily marketing has earned her speaking opportunities at the National Apartment Association Education Conference, NMHC OpTech, Apartment Internet Marketing Conference, InterFace Multifamily Southeast, and Georgia Apartment Association Annual Meeting.
Dana graduated Cum Laude from Georgia State University with a Bachelors of Business Administration in Marketing and Certificate of Hospitality. She resides in Grayson, GA with her husband, Kevin, and daughter, Emerson.