Our Team Leadership
MARC S. POLLACK
As the co-founder of Pollack Shores, Marc Pollack created a thriving real estate firm that has stayed true to a process-oriented approach grounded in disciplined teamwork, seasoned experience and innovative services. Since the firm’s founding in 2006, Marc has helped grow Pollack Shores into a multi-faceted organization that specializes in acquisitions, development and property management across 11 southeastern and mid-Atlantic states.
Over the past 11 years, Marc has led Pollack Shores to be a part in the development of several award-winning mixed-use projects and high-profile luxury apartment communities. In 2015, Marc’s leadership helped secure a groundbreaking deal with the Atlanta Braves baseball franchise, as Pollack Shores was chosen to build the residential component of the team’s dynamic new mixed-use community known as “The Battery Atlanta” next to SunTrust Park. Pollack Shores developed three luxury apartment communities totaling 531 multifamily units in partnership with the Braves, creating a new model of collaboration between professional sports team and multifamily developer.
Marc is responsible for Pollack Shores’ strategic planning, investor relations, project delivery and the supervision of all the firm’s activities. He combines efficient project execution with team integration, a cornerstone of Pollack Shores and its values. As an expert in the commercial real estate industry, Marc has spoken at various conferences and events, including Interface Multifamily Southeast, Bisnow and other industry sponsors. Marc has more than 35 years of experience as an expert in the multifamily real estate business, and has been responsible for the development, acquisition, disposition and management of more than 30,000 housing units valued at more than $3 billion.
Marc holds a Master’s degree from Georgia State University and a Bachelor’s degree from Emory University. A leader in the real estate industry, he serves on numerous associations and committees including the Urban Land Institute (ULI), the National Association of Realtors, the Atlanta Board of Realtors and the National Multi Housing Council (NMHC). He also serves on the advisory board of Mary Hall Freedom House, a nonprofit organization dedicated to improving the quality of life for women, the advisory board of the Atlanta Neighborhood Development Partnership, and is Chairman of the Board of the Partners for Home, the administrative arm of the Atlanta Continuum of Care for Homelessness. Marc was a real estate instructor in the Goizueta School of Business at Emory University for many years. An Atlantan for more than four decades, Marc enjoys spending time with his family in New Orleans, and with his “better half” – wife Robin. His other passions are cooking, travel and music.
STEVEN L. SHORES
As the CEO of Pollack Shores Real Estate Group, Steven oversees the firm’s day-to-day business activities while also focusing on strategy, executing the business plan, securing new business, negotiating partnerships, and capitalizing projects. He places a high emphasis on team development and process to ensure Pollack Shores meets the goals of its investors, clients, partners, and employees.
Prior to co-founding Pollack Shores, he was the Manager of the Denver, Colorado development office of Hines Interests where he oversaw the development of commercial office, land and residential projects. In addition, he served as Manager of acquisitions for Hines’ Southwest region and was responsible for acquiring existing office and land assets in Texas, Colorado, Arizona and New Mexico for various Hines investment funds. While at Hines, Steven completed more than $400 million in office and land developments and acquisitions. Steven also served on the advisory committee of the $800 million Hines U.S. Office Value Added Fund.
Steven holds a Master’s of Business Administration in Finance and Real Estate from the Columbia Business School and a Bachelor’s in Political Science from Davidson College. He is a member of the Multifamily Bronze Council of the Urban Land Institute (ULI), the Board of Directors of the National Multi Housing Council (NMHC) and the Real Estate Group of Atlanta. In his spare time, Steven enjoys cycling, golf, skiing and coaching youth sports for his three children.
Chief Operating Officer
Michael Blair joined the Pollack Shores team when the company was founded in 2006. Michael served as managing director of development before transitioning to his current position as chief operating officer in 2017. Michael’s focus is centered on the organization, communication, operational performance and efficiency of the firm, as well as improving processes for planning and execution among all divisions of the company. Since his arrival at Pollack Shores, Michael has successfully grown the development team into a highly proficient unit of 20 development and construction professionals. Under his leadership, the development team executed 28 new projects totaling 9,000 residential units and counting.
Michael’s extensive leadership and project management experience have proven to be valuable assets for Pollack Shores. He forged strong and productive relationships across the company through his previous role, and his prolific background in construction and design helps him oversee the successful planning, execution and completion of each project the firm develops.
Michael holds a Bachelor of Science degree in Engineering from Vanderbilt University and a Master of Science degree in Construction Management from the Georgia Institute of Technology. He is a member of the Urban Land Institute (ULI) and the National Association of Home Builders (NAHB). A native Atlantan, Michael supports all of the local sports teams, and also coaches numerous youth sports. Michael enjoys playing tennis and spending time with his wife, Krissie, and children Ben, Will and Jane Brooks.
Managing Director, Development
Brian Metzler leads Pollack Shores development business with a focus on the division’s front end, financing and disposition activities. Over the last 10 years he has led the development and financing of 9,385 multifamily units at a total cost of more than $1.5 billion.
Prior to joining Pollack Shores, Brian managed $145 million of multifamily development at Lane Company and Brand Properties.
Brian received his MBA with a concentration in Real Estate from the University of North Carolina at Chapel Hill and his undergraduate degree with honors from Georgia Tech. Brian is a member of NMHC, ULI’s center for leadership and the Board of Directors at Northside Methodist Preschool. He resides in Atlanta with his wife, Heather, and two sons. He enjoys golf and traveling.
Brian Oates is a key member of the firm’s development team and is responsible for multiple development projects. He acts as the point of contact for the firms internal and external partners on each deal and is responsible for the overall development and execution of each project. His responsibilities include obtaining municipal approvals, managing project costs and schedules, construction, as well as delivery and lease-up of completed projects.
Before joining Pollack Shores, Brian led project teams at RaceTrac Petroleum in the acquisition, entitlement and development of new convenience and gas locations in Georgia and Florida. He also has over six years previous experience underwriting and developing residential communities in the Southeast with public developer The Forestar Group and other residential development firms.
Brian earned a Bachelor of Science in Management from the Georgia Institute of Technology with a concentration in finance and land development. A member of the Urban Land Institute and International Council of Shopping Centers, he also is active in neighborhood planning and zoning issues. Brian enjoys following local Atlanta sports teams, playing and coaching soccer and spending time with his son, Samuel.
Director of Central Florida
As Partner and Director of Central Florida at Pollack Shores Real Estate Group, Anthony Everett oversees the firm’s development and operations in the Central Florida region. His duties include identifying new opportunities, strategic planning and the oversight and execution of target goals to achieve successful outcomes for the firm and its investors.
Since joining Pollack Shores in 2011, Anthony has overseen the development of more than 2,300 units in his region. Noteworthy projects include Noho Flats, Havana Square and The Princeton at College Park, among others.
Anthony has been a leader in the multifamily industry in the Southeastern United States for more than 20 years. Prior to joining Pollack Shores, he directed the management, development, acquisition and disposition of approximately 30,000 multifamily units. He has extensive experience in both rental and “for sale” properties. Anthony has completed seven condominium conversions, and successfully closed out projects prior to the significant declines that Anthony anticipated in the real estate markets. For more than 15 years, he also served as a special consultant for a real estate investment company where he completed the planning, development and construction of more than 3,200 multifamily units in Central Florida.
Anthony is a graduate of Emory University and the University of Florida. He is a fourth-generation resident of Tampa, where he resides with his wife and two children. Anthony also sits on several charitable boards including The Tampa General Hospital Foundation and The American Cancer Society. In his spare time, he enjoys hiking, hunting, scuba diving, fishing and boating.
Vice President, Development
Tyler Gaines is Vice President of Development at Pollack Shores. Since arriving in 2013, he has successfully entitled, closed and developed seven projects totaling 2,275 units in major Southeastern markets like Atlanta, Charlotte and Nashville. Tyler is responsible for leading land acquisition and development of projects in the Atlanta area. His broad portfolio includes the zoning, closing, development and sale of The Local, a locally-inspired apartment community in Atlanta; closing and developing The Gibson, a luxury community in the prestigious Plaza Midwood neighborhood in Charlotte, North Carolina; and The Gossett on Church, which features top-tier apartment homes located in Nashville’s vibrant and trendy Gulch district.
In his role at Pollack Shores, Tyler focuses on complex urban and mixed-use projects. He is the point of contact for the firm’s internal and external partners on all Atlanta deals, and is responsible for the overall development and execution for each project. Tyler’s responsibilities at the firm include overall project design, obtaining municipal approvals, managing project costs and schedules, construction, as well as delivery and lease-up of completed projects. Before joining the firm, Tyler worked in various areas of the development industry where he played an integral part in the redevelopment of multiple urban infill and adaptive reuse projects.
Tyler holds a civil engineering degree from Georgia Tech. He is actively involved in the community and enjoys spending time with his friends and family, wife Whitney and children Adley, Reed and Claire.
Vice President, Development
Palmer McArthur is Vice President of Development at Pollack Shores. Since his arrival in 2014, Palmer has closed on four projects totaling 1,300 units. Palmer led the expansion of Pollack Shores into North Carolina and South Carolina and is responsible for sourcing all prospective deals in the region. Palmer has led the initial sourcing, underwriting, design, entitlement, closings and lease-up efforts for several luxury apartment communities, including Millworks, in Midtown Atlanta; Republic Flats, in Durham, North Carolina; and The Dakota, in Raleigh, North Carolina. In January 2017, Palmer led the rezoning, brownfield agreement negotiation, underwriting, design, closing and entitlement of Penrose, an upscale community in Charlotte, North Carolina that includes 2,5000-square-feet of street-level retail.
In his role at Pollack Shores, Palmer is responsible for identifying and analyzing development opportunities across the Southeast, raising debt and equity capital and managing project execution. Palmer oversees the development of midrise and garden multifamily projects mostly in Georgia and North Carolina, and manages multiple teams of architects, engineers, attorneys and contractors. As an expert and thought leader in the commercial real estate industry, Palmer has spoken at several conferences and industry forums. Palmer was previously an assistant vice president at an American international banking and financial services company, where he underwrote CMBS loans for the real estate capital markets group.
Palmer holds an MBA from Columbia Business School and a BSBA with distinction from the University of North Carolina at Chapel Hill. He was an active member of the real estate clubs at both institutions. Palmer is also a member of the Urban Land Institute (ULI). Palmer lives in Atlanta with his wife, Brynn, and enjoys golfing, hunting and spending time with his family and friends.
Development Manager, Investments & Dispositions
As the Development Manager of Investments & Dispositions for Pollack Shores, Ashley Casaday’s responsibilities include management and execution of front end development activities and project financing. Ashley also acts as the point of contact during the disposition process, working closely with partners, brokers, and consultants to ensure the successful sale of new developments. In her time with Pollack Shores, she has managed the disposition of approximately $700 million in multifamily assets.
Prior to her current role, Ashley worked with Pollack Shores subsidiary, Matrix Residential, to lead efforts in due diligence, reporting, and management of the company’s portfolio. Ashley previously spent time with Winter Construction’s hospitality group, managing the estimating, scheduling, and execution of major projects.
Ashley graduated with highest honors from the Georgia Institute of Technology with a Bachelor of Science degree in Building Construction. She is actively involved in the community and enjoys spending time with her friends, family, and husband, Will.
Manager of Interior Architecture & Design
Anna Loomis has been an integral part of the Pollack Shores development team since 2012, and manages the design and construction of new development projects across the Southeast. Her responsibilities include overseeing the architectural design from site planning through construction documents, permitting, construction pricing and buy-out, monitoring construction schedules and budgets, and turnover of completed projects to property management.
Prior to joining Pollack Shores, Anna was a development manager with Southeast Capital Partners. She has completed over 2500 units, developing a wide variety of project types including apartments, condominiums, townhomes and single family homes.
Anna graduated with high honors from Georgia Tech with degrees in Architecture and Construction Management, as well as a Certificate in City Planning with a concentration in Land Development. She enjoys the outdoors, traveling and spending time with her family.
James Winston joined the Pollack Shores development team in 2013 to manage new development projects across the Southeast. His responsibilities include oversight of the design and construction process.
Before joining the firm, he worked with the construction and development of more than $300 million worth of multifamily, retail and educational facilities and managed numerous rehabilitation and renovation projects for companies including Lane Company and Morris J. Kaplan Communities. His experience includes more than two million square feet of residential development and more than 50,000 square feet of retail, office and commercial projects.
He earned his Masters in Real Estate Development from Auburn University and holds a B.A. degree in Economics from Morehouse College. He is a member of ULI and CCIM and is a past board member of the Atlanta Urban League for Young Professionals. James enjoys sports, cycling, traveling and spending time with family.
Bill Moyer oversees all aspects of the firm’s new construction management, capital projects and renovations for a variety of multifamily developments across the Southeast. He joined Pollack Shores in 2012.
He previously managed construction projects for leading companies including AMLI Residential, Post Properties, Oxford Properties and Dominion Development. That includes more than 35 years of experience in multifamily real estate, including new construction, redevelopment and renovations, parking deck construction, land development, project management and building inspections.
Before joining Pollack Shores, he owned his own construction management firm. Bill, who lives in Marietta, Georgia, with his wife Jan, enjoys golf, fishing, and spending time with family.
Vice President of Acquisitions
Brendan Whalen is responsible for sourcing multifamily acquisition opportunities throughout the Southeast. His responsibilities include selecting, underwriting, and packaging potential acquisitions for presentation to the firm’s investment partners. He works closely with the firm’s partners, lenders, attorneys, and internal accounting and management teams to drive projects from inception to sale.
Brendan was previously an Investment Analyst at Prudential Real Estate Investors, where he was part of a team that oversaw the asset management of over 17,000 multifamily units in 20 cities across the United States for the PRISA fund, the organization’s flagship core fund. He also worked in the development group of Opus South, a national design-build firm, focusing on multifamily and condo projects.
Brendan earned an MBA degree with a concentration in Real Estate and Finance from the University of Florida; he graduated from the University of Notre Dame with a BBA in Finance, where he was a member of the Men’s Varsity Swimming team. He lives in Midtown Atlanta with his fiancé Francesca, where he enjoys swimming, biking, participating in triathlons, golf, fishing and boating.
Madison Hampden is responsible for managing acquisition opportunities of multifamily properties throughout the Southeast. His responsibilities include sourcing and underwriting new acquisition opportunities, performing market research, conducting due diligence, and managing the execution of acquisitions from deal sourcing to close.
Madison previously worked as a Senior Auditor at Deloitte & Touche in their Atlanta audit practice. While at Deloitte, Madison provided assurance to clients in the Real Estate, Banking, and Manufacturing industries. Madison’s responsibilities included testing fair market values of real estate investments, level 3 assets, and other material financial statement items.
Madison earned his Master of Accountancy from Vanderbilt University and is a Certified Public Accountant. He graduated from Washington University in St. Louis with a BA in Political Science and International Business. Madison currently lives in Atlanta where he enjoys basketball, hiking, traveling, concerts, and spending time with friends and family.
KAREN PRINCE, CPA
Director of Accounting
Karen Prince is the Director of Accounting for Pollack Shores Real Estate Group. She is responsible for all aspects of accounting for the acquisition, development and management of the firm’s multifamily properties and joint venture entities, as well as overseeing the firm’s treasury management function.
With more than 10 years of real estate experience, Karen manages a team of 20 accomplished accounting professionals, including 9 CPAs. Her team is responsible for the full cycle accounting of over 100 managed properties, including monthly financial statement preparation, calculation of investor distributions, investor and lender reporting, construction draw preparation and accounts payable processing. Her expertise in Yardi, OneSite, Entrata and MRI allows her to meet the unique accounting and reporting needs of each client. She also serves as liaison for both external audit and tax professionals in the preparation of GAAP-basis and tax-basis audited financial statements and tax returns to meet the financial and statutory reporting requirements for the firm’s joint venture partners.
While overseeing the firm’s treasury management function, Karen works with over a dozen banking institutions to help safeguard the $30 million of deposits under management, by adding treasury services such as check positive pay, ACH management, wire and account transfer services, and purchase card services.
Prior to joining Pollack Shores in 2010, Karen began her career with one of the Big Four international accounting firms, and later managed the accounting for Atlantic Station, a massive mixed-use development in Atlanta, on behalf of a global real estate investment company.
Karen graduated with high honors from The University of Georgia Honors Program with a Bachelor of Business Administration degree in Accounting and is a Certified Public Accountant. A native Atlantan, Karen currently resides in Johns Creek with her husband, Greg, and two children, Ryan and Kelsey.
BRUCE SANDERS, CPA
Chief Financial Officer
Bruce is Chief Financial Officer at Pollack Shores. Since his arrival in 2011, Bruce has been responsible for overseeing all financial and accounting aspects of the company. His responsibilities have included oversight of all accounting, tax, risk management, HR and IT activities. Bruce is also actively involved in the company’s capital markets activities including debt and equity sourcing and investor relations.
As a member of the Senior Management Committee, he oversees the corporate financial planning functions, portfolio management, and reporting to owners and investors. Since joining Pollack Shores, Bruce has played an integral role in the development and acquisition of more than 60 projects representing over 18,000 units and almost $3 billion in real estate value.
Having worked more than 20 years in the accounting, real estate, and construction industries, Bruce brings a wealth of senior financial management experience to Pollack Shores. He began his career in public accounting achieving his CPA designation before pursuing a career in commercial real estate. His experience initially focused on accounting, reporting, finance and asset management while with Atlanta’s first large-scale, mixed-use, brownfield redevelopment, Atlantic Station in Midtown Atlanta. After gaining that experience, Bruce joined Atlanta-based Brand Properties, a diversified real investment firm in Atlanta as Director of Finance where he helped create and oversee the accounting and finance department from inception to stabilization. Prior to joining Pollack Shores, Bruce served as Chief Financial Officer of a local family-owned diversified real estate company.
Bruce graduated with a Bachelor of Accounting Science from the University of South Africa and is a Certified Public Accountant. Over his career he has been active in many professional and real estate organizations including, AICPA, ULI, NAIOP, REIAC and NMHC.
Bruce was born in Johannesburg, South Africa. He lives in Atlanta with his wife, Kim, and two kids, Emersyn and Rex. He has been an Atlanta resident since 1997.
Manager of Financial Planning and Analysis
Jeremy Reynolds is Pollack Shores’ Manager of Financial Planning and Analysis. His responsibilities include portfolio analysis, project financing, business analysis, and investor reporting.
Prior to joining Pollack Shores, Jeremy was an Underwriting Analyst for the FHA lending division of Prudential Mortgage Capital Company. It was at Prudential that he assisted in the underwriting and closing of over $250 million in FHA insured loans for both affordable and market-rate multifamily properties. Jeremy’s career in real estate began as a real property appraiser where he supported the appraisals of over 1,000 single-family homes throughout metro Atlanta.
Jeremy graduated with Honors from the University of West Georgia with a BBA in Finance and Management. He is currently pursuing his Masters in Real Estate at Georgia State University. When he isn’t studying, Jeremy enjoys competitive running, cheering on Atlanta sports teams, traveling, and spending time with friends and family, wife Kayde and their dog, Cooper.
Director, Asset Management
Andrew Wittgen, who is responsible for all aspects of asset management operations, oversees asset performance, develops business strategy and leads, and directs due diligence for all transactions. He also launched the firm’s management arm, successfully transitioning its assets from third party to in-house management.
His diverse background includes on-site management, property operations, acquisitions and dispositions management. Andrew joined Pollack Shores in 2010 after serving as Vice President of Property Management at Julian LeCraw & Company and Vice President of Operations in the For Sale Housing Division, specializing in condominium conversions and management.
Andrew is an active member of the Atlanta Apartment Association and the National Apartment Association, from which he earned his CAPS designation. A graduate of Indiana University, he resides in Marietta with his wife and children.
Vice President, Asset Management
Alex Geeslin joined the Pollack Shores acquisitions team in 2013. She manages the acquisitions process from initial underwriting through execution of the business plan post-closing. Her responsibilities include underwriting, due diligence, asset management and asset disposition of the firm’s multifamily acquisitions.
Before joining the firm, she served in various roles as an analyst and asset manager for companies including Southeast Capital Companies and Mesa Capital Partners. Her experience includes overseeing the underwriting, due diligence and project management of single family, multifamily and mixed-use projects across the Southeast.
Alex graduated Summa Cum Laude with honors from The University of Georgia. She resides in Brookhaven with her husband, Trey and their two dogs.
Mike Harty oversees all aspects of value-add construction, renovation and capital projects. He joined Pollack Shores in 2013 with over 35 years of experience in construction, design-build and commercial development.
He previously managed projects for Greystar, The Worthing Companies and Eastern International. He owned his own construction company for 18 years and was involved in $1 billion of multifamily, commercial and industrial projects.
He received his education in Civil Engineering from Old Dominion University in Virginia, and is a licensed Property Maintenance and Housing Inspector. Based in Atlanta, Michael enjoys spending time with his family, music, fishing and college football.
TRACY H. BOWERS
Managing Director | President, Matrix Residential
Tracy H. Bowers is the Managing Director for Matrix Residential, the property management division for Pollack Shores Real Estate Group. In this role, Tracy is responsible for the overall operations of the management company as well as focusing on strategy and client relations.
Tracy joined Pollack Shores Real Estate Group in 2011 with over 20 years’ experience which included the oversight of The Worthing Companies management division and the Greystar Atlanta City office. During her career, Tracy has managed over 50,000 units in the Southeast and Southwest submarkets. She is especially proud of the successful lease-up of over 70 new developments and the orchestration and implementation of 45 value-add/renovations. She has extensive experience in the Atlanta, Dallas, Houston, South Florida, Tampa, Jacksonville, Orlando, Ft. Myers, Austin, Richmond, Nashville, Raleigh/Durham and Charlotte markets. Tracy also works closely with the development teams and is highly involved with the architectural and design processes.
Tracy earned her Bachelor of Business Administration from The University of Georgia and a Master of Science in Management/Organizational Behavior from Georgia State University. Tracy also earned an Interior Design degree from The Art Institute of Atlanta. She is a Certified Property Manager through the Institute of Real Estate Management and a member of the National Apartment Association, Georgia Apartment Association and Atlanta Apartment Association. She serves on the board of the Atlanta Apartment Association and is currently President-elect. Tracy currently resides in Roswell with her husband, Johnny, and two children, Natalie and Annie.